About MK Operating
An operator, not an agency.
MK Operating is run by Mick Keough in Charlotte, North Carolina. The person you talk to on the call is the person who installs your systems, writes your messages, and picks up when something needs adjusting.
Most home-service businesses have been sold software before — a CRM nobody opened, a website that never booked a job, an “AI receptionist” that embarrassed them in front of a customer. The tools weren't the problem. Nobody set them up for the way the business actually runs, and nobody stayed to keep them working.
That's the gap MK Operating fills. We start with a free audit that names your biggest leak, install the one or two systems that fix it, write every message in your voice, and run the back-office numbers so you know whether the busy season actually made money. Then we stay on, month to month, and earn the renewal.
The short version
- Who
- Mick Keough, owner & operator
- Where
- Charlotte, NC — serving the metro, Lake Norman, and the SC side
- For
- Owner-operated home-service businesses — tree, lawn, HVAC, roofing, cleaning, and the rest
- Terms
- Month-to-month. You own everything. Cancel anytime.
How we work
Four things you can hold us to.
We install. We don't just recommend.
Plenty of people will sell you software and a login. We connect it to your number, your calendar, and your books, write every message in your voice, and stay on to keep it working.
Your voice, your accounts, your data.
Texts read like you sent them from the truck. Everything runs on accounts you own. If we part ways, you keep all of it — the site, the number, the systems.
Plain English, always.
No jargon on the call, no dashboards you have to decode. Your money report reads like a sentence a friend would say, not a spreadsheet.
Honest scope.
We tell you what's worth fixing and what isn't. The audit ranks by impact — if the honest answer is 'your phone is fine, your follow-up isn't,' that's what it says.
Just as important
What we won't do.
- Lock you into a long contract — everything is month-to-month.
- Send messages to your customers you haven't seen and approved.
- Give tax, legal, or investment advice — your CPA does that; we make their job easier.
- Hand you off to an account manager. You talk to the operator.
- Fake the numbers. If there's no result to show yet, we say so.
A typical engagement
From first click to running it yourself.
Minute 1
You run the free audit. Eight questions, ranked plan on the page.
Day 1–2
We talk for 20 minutes. What to fix first, what it's worth, exact numbers.
Week 1
Ready-now systems go live — missed-call text-back, booking, reviews.
Week 2
Website or back-office install, first money check-in run together.
Day 30
You're running it. We stay on for adjustments and re-training.
Where we work
Based in Charlotte and serving the metro — Charlotte, Huntersville, Cornelius, Davidson, Mooresville, Concord, Kannapolis, Harrisburg, and more. The systems work anywhere; the in-person option is the Charlotte bonus.
See all service areas →See where the money is leaking — free, in about a minute.
Eight plain questions. Your biggest leak named, with fixes ranked by impact. No call required to see it.